Puregold Price Club Inc., one of the country’s leading multi-format retailers, is hosting its flagship Tindahan ni Aling Puring (TNAP) Sari-Sari Store Convention 2025 to further empower sari-sari store owners who are now at 1.3 million, and micro, small, and medium enterprises, considered as country’s economic engine.

The TNAP Sari-Sari Store Convention 2025 is slated from 15 to 17 May at the World Trade Center in Pasay City, to support close to one million Aling Puring card members.

With the theme “Piliin si Aling Puring, Kayang-Kaya Umansenso,” this year’s event reflects Puregold’s broader strategy: empower micro-entrepreneurs to become resilient, high-performing business partners in a fast-evolving consumer landscape.

“Our MSMEs — especially sari-sari store owners — are not just customers, they are partners in economic growth,” said Vincent Co, President of Puregold. “Through our Tindahan Ni Aling Puring program, we give them the means to thrive in a competitive environment while making a real impact in their communities.”

In 2024, Puregold executed over 250 Ka-Asenso Salo-Salo activations nationwide, deepening engagement and expanding TNAP membership in key provincial growth corridors like North Luzon, Visayas and Mindanao.

The grassroots initiatives have been critical in driving regional brand loyalty and volume growth in areas with rising consumer demand.

Puregold’s value programs — “Mas Pinababang Presyo Araw-araw” and “Panalo sa Branded” — also enhance profitability for MSMEs by offering access to high quality and competitively priced branded goods, enabling sari-sari store owners to increase margins and customer retention.

In addition to pricing and promotions, Puregold is helping sari-sari store owners to modernize through technology. Tools like the Puregold Mobile App and P-Wallet simplify ordering, payment, and inventory management, giving store owners more control and efficiency in running their businesses.