Daily TribuneThis partnership goes beyond just sponsorship; it celebrates movement, ambition, and the collective journeys that unite people across the country.
EXECUTIVES from Legado Motors and MPTC seal the deal for Dongfeng’s official sponsorship of the 2025 Tour of Luzon. Shown are: (from left) Brennan Lim, deputy CEO; Regina Lim, chief finance officer; Wilbert Lim, president and CEO; Edward Allan Gregorio and Arrey Perez.
Photograph courtesy of LEGADO MOTORS INC.
LEGADO Motors and MPTC executives discuss Dongfeng’s vehicle lineup during the Tour of Luzon 2025 partnership meeting.
Photograph courtesy of LEGADO MOTORS INC.
Dongfeng Motors Philippines is stepping up as one of the main sponsors of the MPTC Tour of Luzon 2025, marking another milestone in the brand’s growing involvement in local sports and transport initiatives.
Under the wing of Legado Motors Inc., Dongfeng signed the sponsorship deal on 14 April 2025, with key representatives from both sides present. Signing for Legado Motors were deputy CEO Brennan Lim, president and CEO Wilbert Lim, and CFO Regina Lim. Representing Metro Pacific Tollways Corporation (MPTC) — the event’s lead organizer — were Edward Allan Gregorio and Arrey Ancheta Perez.
The agreement makes Dongfeng the official vehicle partner of the Tour of Luzon, a multi-stage cycling race that blends competitive spirit with scenic travel across northern Philippines. It’s one of the country’s most anticipated summer sporting events, encouraging both healthy living and local tourism.
Dongfeng Motors also offered premium chauffeured services for VIP guests and officials during Holy Week. Guests were transported in style and comfort aboard two of Dongfeng’s standout models: the Electric Dongfeng Nammi, a modern, eco-friendly vehicle perfect for city commuting, and the Hybrid Dongfeng Aeolus Huge, a versatile and innovative SUV designed for both performance and sustainability, providing a smooth and reliable ride across varied terrains.
In addition to its role as a sponsor, Dongfeng Motors hosted a vehicle display from 17 to 20 April 2025, at John Hay Hotels, where attendees explored two of the brand’s key models: the Dongfeng Aeolus Mage, a sleek compact sedan ideal for urban driving, and the Dongfeng Rich 7 4x4, a rugged pickup designed to handle both city streets and off-road conditions. The display gave guests, tourists, and cycling fans the opportunity to engage with Dongfeng’s range of premium mobility solutions.
This partnership goes beyond just sponsorship; it celebrates movement, ambition, and the collective journeys that unite people across the country. Through the Drive Your Dreams initiative, Dongfeng Motors Philippines continues to empower individuals to pursue their aspirations, whether conquering the mountains of Luzon, navigating the bustling city streets, or embarking on the drive of a lifetime.
This collaboration with the Tour of Luzon 2025 perfectly aligns with Dongfeng’s core values of innovation, endurance, and purpose-driven mobility, showcasing the brand’s commitment to helping every Filipino move closer to their dreams with confidence and style.
As Dongfeng Motors continues to grow its presence across the Philippines, partnerships like this reinforce the brand’s vision of becoming the trusted mobility solution for every Filipino, whether navigating the rugged terrain of Luzon’s mountains or the bustling streets of tomorrow.
