Too juicy to pass up

Jollibee, the global fastfood powerhouse recently crowned “the best fastfood fried chicken” in America by USA TODAY, is taking a bold step forward — launching its first-ever US franchising program.

Known for its iconic Chickenjoy fried chicken, crave-worthy chicken sandwiches, and Filipino-inspired menu, Jollibee is seeking multi-unit franchise partners to help fuel its ambitious North American growth.

Since opening its first US location in Daly City, CA, in 1998, Jollibee has built a loyal fan base, now boasting 76 stores across 14 states and 28 stores in Canada.

With an aggressive expansion goal of 350 stores across both countries in the coming years, franchise-owned locations will play a key role in the brand’s next chapter.

Jollibee’s US restaurants are delivering serious numbers, reporting average gross sales of $4.3 million per store last year and achieving 50 consecutive months of positive same-store sales growth — an impressive feat in the fastfood industry.

Accolades continue to roll in, with food site Eater naming Jollibee’s fried chicken the “best chain fried chicken in America,” and Ad Age hailing it as one of “America’s Hottest Brands.”

As the US fastfood market craves fresh, globally inspired alternatives, Jollibee is uniquely positioned to shake up the QSR landscape with its distinct flavors, warm hospitality and value-driven pricing.

“Jollibee brings a special warmth and hospitality to the QSR landscape in North America,” said Maribeth dela Cruz, business group head of Honeybee Foods Corp. “Franchise candidates have the opportunity to build upon 47 years of expansion and usher in a new era for Jollibee.”

The brand’s newly established JBM LLC will oversee the franchise program, offering flexible ownership opportunities — from standalone drive-thrus to urban storefronts, food courts, and even transit hubs.

For entrepreneurs looking for a golden opportunity, Jollibee’s winning recipe of strong sales, global brand appeal, and expansion potential makes this one franchise deal too juicy to pass up.