Ayala Foundation and Global-Link MP -- an events and marketing company -- have formalized a partnership to manage and market event spaces at the Ayala Museum.

The agreement, signed last 17 March at the museum, designates Global-Link MP as the official events management and marketing partner.

Ayala Foundation President Antonio Joselito Lambino II said the partnership builds on an existing collaboration that began in December 2023, when the foundation was named Global-Link MP’s official corporate social responsibility partner.

The ongoing relationship aims to raise awareness of the foundation’s community development, leadership development, and arts and culture initiatives.

“We are excited to work with Global-Link MP as our official events management and marketing partner for Ayala Museum event spaces,” Lambino said. “With the team’s expertise in events and experiential marketing, and our shared commitment to excellence and impact, we will create new ways for people to experience the museum—not just as a cultural landmark, but as a venue rich with possibilities for inspiration and engagement.”

Patrick Lawrence Tan, CEO of Global-Link MP, said the partnership “opens exciting new possibilities in event experiences.”

“By blending our expertise with the museum’s iconic spaces, we aim to offer clients a unique fusion of history, culture, and sophistication,” he said.

Maria Lourdes Patricia S. Lagandaon, COO of Global-Link MP, emphasized the strategic value of the partnership.

“Ayala Museum offers an exceptional setting that resonates with diverse audiences,” she said. “While we are eager to explore creative possibilities, our focus remains on delivering efficiency and value.”

Key representatives from both organizations attended the signing, including Paul Vincent S. Mercado, senior director of Marketing and Donor Relations of Ayala Foundation; Felipe Antonio P. Estrella III, Chief Finance Officer of Ayala Foundation; Katrina Lagandaon-Uy, Project and Business Development director at Global-Link MP; and Aprille P. Tijam, associate director of Ayala Museum at Ayala Foundation.