Haier Philippines reinforced its position as a leader in the home appliance industry during the highly anticipated dealers’ convention, which gathered key industry stakeholders, featured groundbreaking product innovations, expert insights, and an immersive experience into the future of smart living.

Keynote speakers from TRS Research, the Philippine Trade Training Center, and the Department of Information and Communication Technology, underscored Haier’s impact on the industry. Discussions ranged from IoT-powered smart homes to digitalization in trade and retail, highlighting Haier’s role in shaping the modern household.

A major highlight of the event was the product exhibition, where Haier introduced its latest high-end appliances, including refrigerators, gas ranges, televisions, air conditioners and washing machines.

Attendees explored Haier’s cutting-edge innovations, such as the SMART Chill series refrigerators, the UV Cool AI Voice air conditioner with voice activation, and the latest washing machines featuring Color AI and Wi-Fi capabilities.

Adding star power to the convention, Haier Brand Ambassador and former Miss Universe Pia Wurtzbach shared her enthusiasm for Haier’s smart home solutions.

Philippine Basketball Association players also joined the event, emphasizing Haier’s role in providing efficient and reliable appliances for athletes and families alike.

Haier Philippines CEO Xuhong Yan celebrated the brand’s continued growth, recognizing top business partners for their contributions.

With a commitment to innovation, quality, and excellence, Haier Philippines is set to lead the industry into a new era of smart living under its vision, “More Creation, More Possibilities.”