The company commits to bigger investments in research and development to pioneer next-generation lighting and digital solutions
Signify Commercial leader professional Raghuraman Chandrasekhar explains the company’s investments in futuristic digital solutions during the ‘Race to Growth’ distributor’s forum on Tuesday at Seda Manila Bay in Parañaque City.
Photograph by Raffy Ayeng for the daily tribune
Global lighting leader Signify, formerly Philips Lighting, plans to invest heavily in research and development to produce digital solutions and products with advanced applications.
During the Signify distributor conference dubbed “Race to Growth” on Tuesday at Seda Manila Bay in Parañaque City, Signify Commercial Leader Professional Raghuraman Chandrasekhar unveiled the company’s strategic plans for this year, signaling a year of new product innovations and sustainable solutions.
The company commits to bigger investments in research and development to pioneer next-generation lighting and digital solutions.
“By expanding its distribution channels and harnessing data-driven insights, Signify aims to meet the evolving needs of customers in both emerging and established markets. In addition, comprehensive training initiatives and enhanced after-sales support will be rolled out to empower professional partners, ensuring that every client benefits from the full spectrum of Signify’s expertise,” he said.
A key product highlight was the expanded Philips SmartBright All-In range, which integrates three color temperatures and three-lumen packages in one product.
For contractors, this means faster project completion with adjustable lumen output and color temperature during installation, ensuring the right lighting without delays.
For wholesalers, fewer SKUs (stock-keeping units) mean lower costs and optimized inventory, while still meeting installer and contractor needs. The SmartBright All-In range simplifies selection, reduces costs and ensures the right lighting every time,” he explained.
To date, Chandrasekhar said their company serves five segments, namely public, involving local government units that supervise sports stadiums, railways, and transportation; public sector; industries, retail and hospitality.
Further cementing its position as a brand leader, Signify also reaffirmed its commitment to innovative innovation and excellence by partnering with the Mercedes-AMG PETRONAS F1 team, set to drive new programs designed to enhance the overall customer experience for Signify Professionals, delivering cutting-edge solutions and elevated service that reflect both brands’ dedication to quality and sustainability.
Signify further underscored its commitment to its partner network by awarding its Top Partners of 2024 and renewing its partnership with all its partners for 2025.
The gesture, formalized with signed certificates, not only recognized the exceptional contributions of its top performers but also affirmed the company’s dedication to a unified and collaborative future.
Every partner now stands as a vital contributor to Signify’s shared journey toward innovation and excellence.
“Our partners are essential to our journey. Together, we are building a future based on thoughtful innovation and shared success,” he stated.
Looking ahead, he said Signify is set to deliver consistent value throughout 2025 by maintaining a balanced focus on innovation, sustainable growth and enhanced customer experience.
Moreover, he said the company remains dedicated to providing high-quality lighting solutions that not only meet industry standards but also contribute to a greener, more sustainable future.
Signify is the global leader in lighting for professionals, consumers and the Internet of Things.
Its innovative, energy-efficient lighting products, systems and services enhance light quality while improving safety, comfort, productivity and urban living.
With 2024 sales of 6.1 billion euros, a workforce of 32,000 employees, and a presence in over 70 countries, Signify is dedicated to unlocking the potential of light to create a brighter, more sustainable world.
