With the increase in demand for high-performance computing, ST Telemedia Global Data Centres (STT GDC) Philippines, in partnership with Vertiv, Dell Technologies, and Novare Technologies, launched the country’s first liquid cooling showroom in Makati on 6 March 2025.

The showroom, called "AI Synergy Lab" is designed to showcase the efficiency and sustainability of liquid cooling compared to conventional air cooling. It also aims to educate their customers on the advantages and benefits of liquid cooling technology for the local market.

Powered by Dell PowerEdge servers optimized for AI workload and Vertiv’s Liebert XDU100, which cost-effectively harnesses the advantages of liquid cooling while overcoming traditional barriers to liquid cooling, visitors gain deeper insight into how the technology works.

The vice president of Southeast Asia at Vertiv, Hitesh Prajapati, highlighted the importance of cooling system in data centers, and said "As data centers evolve, efficient heat management is critical. Liquid cooling is a key solution, and this initiative allows customers to explore its benefits firsthand."

The president and CEO of STT GDC Philippines, Carlo Malana quoted that "STT GDC Philippines is not just preparing for the future—we are shaping it. This collaboration brings AI-ready infrastructure to the market, allowing enterprises to experience the technology firsthand before making capital investments."

Beyond serving as a showcase, the AI Synergy Lab acts as a testing ground for businesses considering liquid cooling adoption. Victor M. Silvino, CEO of Novare, highlighted its impact: "This is more than an innovation showcase—it’s a step toward sustainable, future-ready solutions shaping the digital economy."

Dell Technologies, which supplies the AI-optimized servers used in the showroom, emphasized the importance of sustainable infrastructure. "This facility underscores our commitment to high-performance computing and energy efficiency," said Grainger Wallis, senior vice president and managing director for South Asia and Emerging Markets at Dell Technologies. "We’re excited to help enterprises in the Philippines navigate this new AI era."

With AI adoption accelerating, data centers must evolve to handle increasing workloads while improving efficiency. Through the AI Synergy Lab, STT GDC Philippines and its partners aim to guide enterprises toward the next generation of computing infrastructure.