Singapore-based Qualcomm Technologies, Inc. has released the next wave of AI-powered personal computers (PCs), saying it has set new benchmarks for innovation, efficiency and performance.

During the Snapdragon X Series Southeast Asia Media Summit at the W Hotel, Sentosa, Singapore, Kedar Kondap, senior vice president and general manager, Compute and Gaming, Qualcomm Technologies Inc., revealed that its Snapdragon X Series is bringing AI-powered computing to everyone — combining premium performance, cutting-edge AI features, and competitive pricing.

“We are ushering in a new era where AI tasks will happen automatically and seamlessly, enhancing productivity and creativity for all users,” Kondap shared, noting that the future of computing has arrived in Southeast Asia, and it’s more powerful, intelligent and accessible than ever before.

Qualcomm’s first-ever Snapdragon X Series Southeast Asia Media Summit also gave members of the media and industry insiders an exclusive first look at the next wave of AI-powered PCs.

A key highlight of the summit was the Snapdragon Fireside Chat, moderated by ST Liew, vice president and president of SEATANZ, Qualcomm Technologies Inc., which brought together key industry leaders and experts to discuss the future of AI-powered PCs, market shifts, and Snapdragon’s role in shaping next-generation computing.

Speakers included Jimmy Lin, Regional Director, SEA, ASUS; Paul Carter, VP Client Solutions, JAPAC and GCR, Dell; Tarun Relhan, Head of Advanced Computing Systems, Greater Asia Region, HP Inc.; and Sachin Bhatia, CMO, Greater Asia Region, Lenovo Personal Computing and Smart Devices.

Experts discussed how the Snapdragon X Series is unlocking seamless AI capabilities in everyday computing, making AI-powered experiences more accessible.

Also, the summit discussed the rise of ARM-based laptops, in which industry leaders from ASUS, Dell, HP, and Lenovo shared how ARM-based PCs are disrupting the market and driving innovation.

Further, the discussion also delved into the power of on-device AI, wherein the conversation emphasized how Snapdragon X’s NPU-powered AI processing ensures faster performance, improved security, and energy efficiency — all without relying on the cloud.

Lastly, experts also discussed consumer adoption and market potential, stressing that with ARM-based laptops projected to capture 25 percent market share by 2027, the panelists highlighted key strategies to accelerate user adoption in Southeast Asia.

Attendees experienced firsthand the cutting-edge capabilities of Snapdragon-powered PCs across two dedicated zones, the Creative Zone and the Beach Zone, showcasing how AI-driven technology enhances productivity, creativity and entertainment.

“Snapdragon is setting the pace for the future of AI-powered personal computing. The summit wasn’t just an event — it was the launchpad for a new generation of intelligent, high-performance AI PCs that are designed to redefine how we use technology,” according to Kondap.