Beyond the mall, above it all
The MOA Sky, a 55,000-sqm attraction, is introduced at the SM Mall of Asia through a remarkable launch held on February 25.
PHOTOGRAPHS COURTESY OF SM
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Daily TribuneThe MOA Sky, a 55,000-sqm attraction, is introduced at the SM Mall of Asia through a remarkable launch held on February 25.
PHOTOGRAPHS COURTESY OF SM
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SM Supermalls president Steven Tan.
MOA’S Sky Sanctuary.
The 577-sqm Paw Park within the MOA Sky is a haven for dogs, offering play zones and a party venue for endless fun and freedom.
The Philippines’ women’s national football players Sarina Bolden and Quinley Quezada, alongside Philippine Football Federation president John Gutierrez, SM Prime Holdings (SM Prime) president Jeffrey Lim, SM Prime chairman of the executive committee Hans Sy, Pasay City’s Leslie Ann Calixto-Rubiano, SM Supermalls president Steven Tan, PFF National Teams assistant manager Mikkel Paris, PFF National Teams director Freddy Gonzalez, and fellow national team players Jackie Sawicki, Chandler McDaniel and Olivia McDaniel.
The Filipinas national women's football team energizes spectators with an exhibition game at the MOA Football Pitch.
There are certain universal truths about malls. One is, they are designed for efficiency, not romance — that means, they are best experienced in short, tactical bursts.
And no matter how innovative the developers claim them to be, they all have the same fluorescent-lit sameness.
Then SM stopped thinking in terms of square footage and started thinking in terms of experiences.
MOA Sky is a vision of what a mall wants to be in the future, where shopping is an experience, not an errand.
It understands that people now come to malls to spend time, not money.
Malls have long been spaces of commerce disguised as leisure. They’re about what you could take home.
MOA Sky is about what you take in.
A place where you can watch a football match, attend a concert, take a sunset selfie, and throw a birthday party for your dog. It’s what happens when a mall stops measuring space, and starts measuring moments.
More than products, it sells perspective, one that demands you look up rather than down at a shopping list.
The crown jewel is the FIFA-grade football pitch, a field of impossible green, a vision of an urban planner that got carried away.
It’s a statement: In a basketball-obsessed nation, football refuses to stay grounded.
Because, for years, Filipino football has fought for space. If the city doesn’t give you space, build up.
Now, it has one — 1,800 seats high, in the heart of the city, and impossible to ignore.
A pitch in the sky, a sport on the rise, finally looking down on something other than its obstacles.
It gives you a view you can’t deny: From up here, the future looks promising.
Step away from the stadium, and MOA Sky continues to unfold in ways that feel engineered for engagement.
MOA Sky Amphitheater is built for concerts, fashion shows, and anything that benefits from a rapt audience and an unobstructed horizon.
At the inaugural, Hale and December Avenue performed anthems that bounced off the terraces.
A deliberate contrast is the MOA Sanctuary, a glass-walled retreat in a city that does not lend itself to stillness.
Here, in a rare concession to calm, there’s space for prayer, meditation, or simply a moment of quiet to reflect on your purchases.
No modern cityscape is complete without a dedicated space for pets.
MOA Paw Park ensures that even your corgi has a piece of the skyline: Agility courses, pet-friendly cafés, a party zone. But how do you throw a dog party?
MOA Sky is a living, breathing experiment in what happens when a city decides that the sky is not the limit.
It’s proof that where everybody is obsessed with expansion, the real frontier isn’t outwards — it’s upwards.
In a world where shopping happens on screens and attention is the real currency, bigger is no longer better. More isn’t enough.
Because what if the answer isn’t more land, but more vision?
