Viyline MSME caravan returns to SM City Baguio: A boost for local businesses

DT·17 February 2025, 8:23 pm·1 min read

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Viyline MSME caravan returns to SM City Baguio: A boost for local businesses — Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio from 19-25 February 2025.

Discover unique finds and support local businesses at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, happening at SM City Baguio from 19-25 February 2025.

A variety of delicious food products, like bottled Pork Sisig Barbecue, are available at the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan, which travels to SM Supermalls nationwide.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan cultivates a thriving MSME ecosystem through collaboration, support, and a dynamic showcase of local talent. Photo from the Viyline Media Group.

The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan's triumphant first leg at SM City Bataan paves the way for an even more exciting continuation at SM City Baguio. Photo from the Viyline Media Group.

The second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan is set to take place at SM City Baguio from 19-25 February 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration between Viyline and SM aims to boost local businesses while promoting community engagement, and the event is expected to have a positive impact on MSMEs in the region.

A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the opening ceremony, adding a notable presence to the event. Her involvement in this initiative underscores the significance of the MSME Caravan as an opportunity to elevate the community.

The Viyline MSME Caravan is more than just a bazaar — it’s a collaborative effort to strengthen the local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME sector. By bringing together small business owners, influencers, and community members, this event nurtures deeper connections and encourages greater consumer engagement.

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last 22 - 29 January 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio promises to take things to the next level. With community participation and local support, the event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting community growth.

The caravan continues to SM City Dasmarinas from 19-30 March, after its SM City Baguio stop (19-25 February 2025). See the full schedule at www.smsupermalls.com.

Empowering MSME success at SM Supermalls SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and high-impact promotions. As home to the country’s largest MSME community, SM offers comprehensive support — from startup to growth — ensuring that local businesses thrive in a highly competitive landscape.

ABOUT SM SUPERMALLS SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed.