Dressed in their most charming Willy Wonka-inspired costumes — tongues out and tails wagging — some of the cutest dogs on Earth gathered at Japonesa in Poblacion, Makati, as Dr. Shiba, Southeast Asia’s leading holistic pet wellness company, officially unveiled its latest breakthrough in pet nutrition — Kind Kibble.

The venue was transformed into a whimsical, science-meets-nature showcase, highlighting how Kind Kibble brings together cutting-edge pet nutrition and premium natural ingredients. 

This high-quality dog food is made with 56 percent beef and 30 percent protein, ensuring a balanced, complete diet that prioritizes real, digestible meat protein and essential micronutrients — free from fillers, artificial additives, and misleading claims.

Adding star power to the launch, Hollywood actress and Dr. Shiba brand ambassador Liza Hope Soberano shared her journey as a fur parent to her beloved Yuna, who is now enjoying a fresh start in Los Angeles.

"Do your research. Educate yourself not just on how to raise a dog, but according to their breed, because each breed has specific needs in terms of diet and exercise… What I also realized is that you’d want to be in the right environment to raise a dog."

She also highlighted the importance of proper pet nutrition, saying:

"As a fur parent, I've seen firsthand how proper nutrition impacts our pets' well-being. Kind Kibble gives Yuna the balanced nutrition she needs, and I love that I can trust what's in her food."

Dr. Shiba founder and CEO Renner reinforced the company’s mission to elevate pet wellness through innovation and transparency.

"We all want to give our pets the best care possible, which is why we’ve developed Kind Kibble to meet the highest standards of pet nutrition at a more affordable price. Dr. Shiba’s Kind Kibble represents our commitment to excellence in transparent pet wellness, offering premium nutrition that truly delivers on its promise."

With the help of Renner’s “work husband” (as they jokingly call it), Tim Michael, the brand’s founder and COO, they ensured that the Kind Kibble formula was meticulously crafted to serve a real purpose in a dog’s health. 

This meant months of rigorous research and collaboration with veterinary experts to develop a science-backed, nutrient-rich recipe that genuinely improves pet well-being.

What started with dog treats has expanded into a comprehensive range of wellness solutions for both dogs and cats under the Dr. Shiba and Prof. Bengal brands. With Kind Kibble, Dr. Shiba is now leading the way in premium, natural pet food, reinforcing its commitment to holistic, functional pet wellness.

Dr. Shiba’s Kind Kibble is now available for as low as P799 (2kg pack) at Dr. Shiba’s official website, as well as Pet Express, Pet Lovers Centre, PetBuddy, Dogs and the City, and leading online platforms like Lazada Mall, Shopee Mall, and TikTok Shop.