Toyota Motor Philippines (TMP) chairman Alfred Ty shares TMP’s great performance in 2024, maintaining its position as the top automaker in terms of sales, during TMP’s Media Thanksgiving Party at the Grand Hyatt Hotel in BGC, Taguig City.

Out of the 474,000 units sold by the industry last year, 218,019 units were sold by Toyota Motor Philippines. This accounts for an astounding 45 percent of the country’s automobile market — making Toyota the top-selling brand in the country. Lexus, its luxury division, also hits a new record. These achievements reinforce its position as the country’s leading automotive brand.

Ty emphasizes that TMP’s growth also benefits the Philippine economy. More sales mean more jobs — 69,000 Filipinos find employment in 2024 through TMP’s operations. The company generates 35 billion pesos in government income and 1 billion US dollars in exports.

The Philippines continues to rank in Toyota’s top 10 markets worldwide, a sign of the increasing demand for vehicles in the country. Ty thinks that as car ownership rises, so do opportunities for local manufacturing, which can lead to a stronger automotive sector towards nation-building.

TMP president Masando Hashimoto also addresses the audience, expressing gratitude to the media and partners for their unwavering support throughout 2024. He emphasizes Toyota’s commitment to mobility for all, ensuring that Toyota Motor Philippines’s vehicles and services provide Filipinos with convenient and reliable transportation solutions.