Empi goes top shelf

Homegrown liquor manufacturer Emperador Inc. continued its foreign acquisition binge, taking a majority stake in Mexican mezcal producer Destilería Los Danzantes S.A. de C.V. (Los Danzantes) through its subsidiary Casa Pedro Domecq to further strengthen its premium spirits portfolio.

Following an infusion of capital, Emperador, through Casa Pedro Domecq, will support Los Danzantes in expanding its distribution and brand promotion while maintaining the company’s commitment to social and environmental sustainability.

The addition of luxury mezcal to the group’s whisky and brandy portfolio further amplifies and strengthens the premiumization and internationalization strategy of Emperador Inc.

Emperador vows to safeguard and protect the traditions, heritage, land, people, and resources that make the mezcal world-class.

Los Danzantes is a key player in the fast-growing global mezcal industry, owning the well-known premium brands Los Danzantes and Alipús.

Both brands have been ranked among the top 10 best-selling and top 10 trending mezcal brands in industry surveys in recent years.

Their products are exported to over 20 countries and are featured in top bars worldwide.