Jetour de Force

Jetour Auto Philippines Inc. (JAPI) is growing fast in its second year, selling 1,702 vehicles in 2024 — a 67 percent jump from 2023’s 1,018 units.

Leading the charge is the Jetour T2, the brand’s first 4×4 SUV, making up 32.01 percent of total sales. It debuted in March 2024 and was later joined by the T2 Terminator edition, which was unveiled at the 9th Philippine International Motor Show in October.

Miguelito Jose, managing director of JAPI, attributes this accomplishment to the company’s emphasis on increasing customer involvement and brand awareness.

“The year 2024 was about elevating our digital and traditional marketing strategies, forging cross-industry partnerships, and enhancing sales programs, aftersales, and dealer support,” Jose said. “Jetour vehicles are designed to meet world-class standards, and we are committed to making them an essential part of the Filipino mobility experience.”

The Jetour T2 has struck a chord with Filipino adventure lovers, thanks to its tough build, advanced features, and off-road abilities.

Moving forward, JAPI plans to introduce hybrid and plug-in hybrid electric vehicles (PHEVs) in 2025. It also aims to expand its dealership network, launch new models, and roll out exciting promos and roadshows.

Jetour Auto Philippines Inc. is the official distributor of Jetour vehicles in the country, offering models such as the Jetour X70 series (Journey, Travel, Sport and X70 Plus), the Jetour Dashing lineup, the Jetour X50, the all-electric Jetour Ice Cream EV, and the Jetour T2 4×4 SUV. Jetour vehicles are available at 23 authorized dealerships nationwide.