IAM Worldwide, recognized as the fastest-growing company in direct selling, is expanding its horizons into concert and event production with the launch of IAM Live.

Its highly anticipated debut event, IAM K-POP, will take place on 29 March at 6 p.m. at the SMART Araneta Coliseum. The festival will feature Red Velvet’s Irene and Seulgi massively popular K-pop group RIIZE and rising P-pop sensation HORI7ON.

Irene & Seulgi, the first sub-unit of Red Velvet formed by SM Entertainment in 2020, are known for their hit singles “Naughty” and “Monster.” Irene & Seulgi will deliver a powerful performance, showcasing both their solo tracks and sub-unit classics. Irene, Red Velvet’s leader and main rapper, made waves in 2024 with her solo debut “Like A Flower,” while Seulgi, the group’s main dancer, made her solo debut in 2022 with “28 Reasons.”

RIIZE, the group that debuted in 2023, is known for “Talk Saxy,” “Boom Boom Bass” and “Get A Guitar,” which were massive hits in their home country and abroad. The group, with its infectious, upbeat music and viral choreography, has been recognized in major award shows such as MAMA Awards, Melon Music Awards and Seoul Music Awards.

Rounding out the incredible lineup is HORI7ON, a seven-member group formed through ABS-CBN’s Dream Maker reality show. In July 2023, HORI7ON made its debut under South Korean agency MLD Entertainment, with its debut album Friend-SHIP receiving rave reviews.

With such an exceptional lineup, the IAM K-POP festival is set to be a landmark event for K-pop and P-pop fans alike.