SM Supermalls hosts Viyline MSME Caravan

Viyline Media Group, led by vlogger couple Viy Cortez and Cong TV, has partnered with SM Supermalls to launch the Viyline MSME Caravan, an initiative aimed at supporting micro, small, and medium enterprises (MSMEs).

The caravan debuts on 22-29 January, 2025, at SM City Bataan and aims to provide a platform for local entrepreneurs to showcase their products and amplify their visibility.

SM Supermalls is offering prime venues for the caravan at its nationwide locations, reinforcing its commitment to empowering Filipino businesses.

The initiative follows the success of the Team Payaman Fair held at SMX Convention Center Manila in December 2024, combining SM’s extensive reach with Viyline’s influencer network to help MSMEs connect with wider audiences.

"Our goal isn’t just to give MSMEs a space — it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan will continue at various SM malls throughout the year, starting with:

• SM City Bataan: 22-29 January

• SM City Baguio: 19-25 February

• SM City Dasmariñas: 26 March-1 April

Each event will feature activities such as influencer meet-and-greets and local product showcases, designed to enhance visibility for participating businesses. Future stops are planned to ensure MSMEs across the country have the opportunity to participate.

For updates and upcoming schedules, visit SM Supermalls' website and follow @SMSupermalls on social media.