Piolo Pascual stays true to his fashion aesthetic

His face graced the cover of L’Officiel Philippines in April last year. While everyone acknowledges Piolo Jose “PJ” Pascual, who celebrates his birthday on 12 January, as a fine actor and astute filmmaker, not much has been seen of his work endorsing fashion.

Sure, the L’Officiel shoot was a revelation. One could see how his perfect face and physique showcased the suits and jackets, and how he pulled off the male jewelry.

Outside of the movie screen, Piolo has shown a penchant for smart casuals. Rarely is he seen in formal attire except during awards nights, and when in Filipiniana, he has pulled off modern interpretations of the classic barong.

No wonder the international brand of denim wear, Lee Jeans, signed up Piolo as its new Philippine brand ambassador, embodying the timeless appeal and versatility of Lee’s iconic denim. Piolo perfectly represents Lee’s spirit as a denim icon and a man of action.

The brand has existed for over 135 years, and today it blends tailoring, craftsmanship and fashion to create iconic, innovative pieces. Fueled by an enduring love for denim, it continues to push the boundaries of design and functionality.

The latest Men’s Denim Collection is highlighted by key pieces such as the premium Lee 101+, the iconic denim jacket and essential wardrobe staples from Lee Originals. This collection invites wearers to explore denim’s limitless possibilities, seamlessly combining style and comfort for any occasion.

Lee 101+ is a rebirth of a classic, crafted for exceptional fit, finish and feel.

Lee Originals are timeless staples designed for everyday comfort and iconic style.

Outerwear includes denim jackets, Sherpa jackets and reversible pieces.

Leesures is a collection of functional yet stylish pieces perfect for work and play.

Among Piolo’s personal favorites from the collection are the Ramone Jeans, the Reversible Jacket and Lee’s signature Logo Tees, all of which reflect his sleek and modern aesthetic.

“Denim is timeless-part of our everyday lives,” Piolo shared during the launch. “I’m honored to represent a brand that’s been an iconic part of global fashion for generations. Lee is all about staying true to who you are, and I couldn’t be more excited to be part of this journey.”