SM go large in Clark MICE

The SM group, through SMX Convention Center Clark, is bolstering its capacity to host large-scale events by expanding its usable space by 2028.

The planned expansion of SMX Clark is already in the pipeline to address the growing demand in the region.

This is made possible by the SM group’s integrated property development approach reinforcing its commitment to support Clark’s growth as a prime destination for Meetings, Incentives, Conferences and Exhibitions.

Once completed, it is set to become one of the largest SMX venues.

“Through the combined efforts of SM’s business units such as Park Inn by Radisson Clark, SMX Convention Center, and SM City Clark, we help support the vision to transform Clark into a thriving hub for MICE activities,” said Eduardo Morato, cluster senior branch manager for SMX Clark.

“In addition to driving growth for MICE in the region, it would also generate livelihood opportunities within the community and spur local tourism activities."

The MICE industry in Central Luzon’s Clark Freeport and Special Economic Zone continues to flourish, as the SM group’s presence in Clark creates a seamless experience for MICE participants.

With SMX’s proximity to the Clark International Airport — a 20-minute drive via Manual Roxas Highway, travelers, whether leisure or business, professionals could easily access SM’s one-stop hub for world events, accommodations and modern retail services.

The Clark Development Corp. noted that SM’s influence on Clark’s tourism industry is reflected in the total number of tourist arrivals in the Clark Freeport Zone, particularly in measuring same-day guests.