Fidelity reports a significant decline in valuation since the acquisition of the social media platform
This illustration photograph shows the logo of social network X (formerly Twitter) and a photograph of CEO of social network X, Elon Musk displayed on a smartphone in Brussels on 27 September 2024.
Nicolas TUCAT / AFP
Elon Musk’s social media platform, X, has seen a dramatic drop in its valuation, now estimated to be worth just over one-fifth of the $44 billion he paid for it in 2022. According to recent disclosures from Fidelity, the value of X is approximately $9.4 billion, which translates to Fidelity’s stake being worth around $4.19 million. This marks a significant decline from Fidelity's initial investment of $19.6 million prior to Musk's acquisition, which has plummeted by nearly 79% as of August 2023.
The consistent reduction in X's valuation highlights the ongoing struggles the platform has faced since Musk took over. Fidelity has made several markdowns throughout the year, reducing the value of its stake by 10.2% in January and an additional 5.7% in February. These adjustments come despite an initial 11% increase in estimated value in December, illustrating the volatility of X's financial standing. Currently, Musk remains one of the wealthiest people globally, with a fortune estimated at $269.8 billion, but the decline of X poses questions about the viability of his latest venture.
As a private entity, X is not publicly traded, making Fidelity's disclosures one of the few indicators available regarding the company’s valuation. This situation reflects a broader trend, with the eight largest investors in X reportedly losing a combined value of $24 billion since Musk’s acquisition. Financial experts attribute this decline to a steep 50% drop in revenue post-acquisition, primarily due to a significant downturn in advertising income, which constituted about 70-75% of the platform’s total revenue.
In the wake of these financial challenges, Musk has implemented various changes to the platform, including the introduction of a premium subscription service allowing users to gain verification badges and edit posts. However, these changes have sparked backlash from users concerned about the potential for parody accounts to mislead others through paid verification. To further complicate matters, the company recently closed its San Francisco headquarters, relocating to Texas, which has raised concerns among employees about job security and morale.
Despite the ongoing turmoil, Musk has made efforts to motivate his remaining employees, including promising stock grants contingent on their performance. However, skepticism remains among staff following previous unmet promises. As Fidelity and other stakeholders navigate the uncertain waters of X's future, the company’s trajectory remains a closely watched topic in the tech and investment sectors.
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