While some LGBTQ+ Pride marches have been held in Makati City, prominent of which is the Philippines’ longest running Pride march, the Metro Manila Pride March, on 8 December 2012, with about 1,500 attendees, a major Pride event was spearheaded by Makati City government, led by its mayor, Abigail “Abby” Binay-Campos, for the first time on 27 July.

Intended to be a celebration of diversity, equality, inclusion and love, “Spread the Love, Makati!” was held on a closed-off section of Makati Avenue in the barangay of Poblacion from 10 a.m. to almost midnight, with city officials gracing the event including Congressmen Luis Campos and Kid Peña, Vice Mayor Monique Lagdameo, and the city councilors. Binay-Campos said the event is also a “movement towards understanding, acceptance, and support for everyone in our diverse community, regardless of their background.”

LGBTQ+ organizations and advocates, such as Metro Manila Pride, also led in the organization of “Spread the Love, Makati!,” together with Makati City’s Museum and Cultural Affairs Office and the Makati Gender and Development Council, and the event had a program that featured drag queens and several celebrities such as Nadine Lustre, Heart Evangelista, Karen Davila and Angela King.

The day began with a series of talks, held at different hotels in the area, tackling issues for inclusive development and cultural diversity as well as gender sensitivity, addressing discrimination, health needs of the LGBTQ+ community, and meaningful allyship — “Understanding SOGIESC: The Importance of Gender Sensitivity and the Call for the Passage of the SOGIE Equality Bill” at Saint Giles Hotel with speaker Janlee Dungca of Castro Communications; “Differentiated Care: Understanding the Health Needs of the LGBTQIAP+ Community” at Coro Hotel with speaker Benedict Bernabe; “Pride in Business: The Journey from Awareness to Allyship” at the City Garden Grand with speakers Bobby Batungbacal from the Makati Business Club, Ichi Yabut from the Makati City Government, Junie del Mundo from The EON Group and Weena Ekid from Philippine Financial and Inter-Industry Pride (PFIP), who shared highlights from PFIP’s 2024 Philippine LGBTQ+ Workplace Inclusion Report; and “Beyond the Rainbow: Confronting Internalized Homophobia in the LGBTQIA+ Community” at I’M Hotel with speakers Ruel Bayani of ABS-CBN television network, filmmaker Milo Sogueco and writer G3 San Diego.