France likes to honor its late pioneers and visionaries, but the aristocratic Frenchman who founded the modern Olympics is proving to be a troublesome figure for organizers of the Paris 2024 Games.

Inspired by William Penny Brookes' Wenlock Olympian Games, Baron Pierre de Coubertin almost singlehandedly created the Olympics by reviving the ancient Greek tradition of Games at the end of the 19th century. 

Lauded for his devotion to using sport to promote peace and international cooperation, he is now classed in the 21st century as a sexist, a class snob and a supporter of colonialism.

"He created the movement, he had the idea, he laid the foundations," Daphne Bolz, a sports historian at the University of Rouen, told AFP on the sidelines of a recent seminar in Paris.

"In this respect, he's never completely forgotten. But he was a man of his time, not in line with the contemporary values of France and those promoted by today's International Olympic Committee (IOC)," she added.  

The question of how much prominence to give him as France hosts its first Olympics in 100 years next month -- the last Paris Games in 1900 and 1924 were during de Coubertin's time -- has posed a dilemma.

"Paris is going to host its third Games and we know what we owe to the baron," chief organiser Tony Estanguet told reporters in March when asked about him. "If we are here today it's because of him."

Yet de Coubertin is only very rarely name-checked by Paris organisers, nor does he feature prominently in any of the official narrative around the Games, which begin on July 26.

He has no major Paris stadium named after him, besides a municipal sports centre in the southwest of the capital that will be used as a training base.

A homage for him on Sunday at the Sorbonne University in Paris -- marking a speech he gave there on 23 June 1894, to create the International Olympic Committee -- is being snubbed by Sports Minister Amelie Oudea-Castera.

Although IOC head Thomas Bach is expected, Paris Mayor Anne Hidalgo said Wednesday that she too had "another event" that made it impossible for her to attend. 

"Paris 2024 has not done much around Pierre de Coubertin, either to show appreciation or raise awareness," his great-great niece, Diane de Navacelle, speaking on behalf of the family, told AFP in an interview. 

'Right place'?

The treatment of de Coubertin comes at a time of a broad ideological struggle about how to remember major historical figures in the modern era who are tainted by their beliefs or actions, particularly in relation to colonialism. 

Across Western countries in recent years, left-wing student groups have torn down or defaced statues of individuals linked to slavery in a movement denounced as "cancel culture" by critics.  

In France, this has been symbolised by the struggle over a statue outside the national parliament of Jean-Baptiste Colbert, a 17th-century statesman who helped write legal guidance for slave owners in the French West Indies. 

De Coubertin held fairly typical views for a man of his class and era, namely a belief in the superiority of white men and Western civilisation.

The Games were conceived for wealthy, upper-class amateurs, while the prospect of women competing was "uninteresting" and "unaesthetic", he wrote.

He also heaped praise on the infamous Nazi-organised games of 1936, which were instrumentalised by Adolf Hitler.

"How do you expect me to repudiate these celebrations?" he wrote.

But he did not attend in person and was no longer head of the IOC at the time, his family contends. 

"What delighted him was to see a country make such an exceptional investment for the first time to host the Olympics," de Navacelle said. 

Paris Mayor Hidalgo said this week that she had no interest in "starting a fight to tear down the image of Pierre de Coubertin".

"We need to add to history, explain history, complete history, including the shadowy areas of some people," she urged on Wednesday.

For Bolz, organisers have probably got the balance right. 

"He doesn't represent the things we want to promote nowadays, that's why he's a bit withdrawn," she said. "In the end, he's in the right place. He's present, but without being glorified."