SM Supermalls partners with public and private sectors to combat online fraud

Encourages shoppers to Be WAIS at Magduda against fraud and scams

DT·15 May 2024, 1:11 pm·1 MIN READ

SM Supermalls partners with public and private sectors to combat online fraud — (L-R): Meta Vertical Lead Gino Pineda, SM Supermalls’ President Steven Tan, United States Agency for International Development (USAID) Deputy Director for Economic Development and Governance Eric Florimon-Reed, CitizenWatch Co-Lead Convener Kit Belmonte, Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac, Meta Head for Public Policy Claire Amador, Bayan Academy Chairman Jay Bernardo, Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre, Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander, Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez, and Department of Trade and Industry (DTI) Officer-in-Charge of Consumer Advocacy Vivian Alacardo
(Contributed Photo)

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SM Supermalls Senior Vice President for Marketing Joaquin San Agustin
(Contributed Photo)

Department of Trade and Industry (DTI) Office-in-Charge of Consumer Advocacy Vivian Alacardo
(Contributed Photo)

Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre
(Contributed Photo)

Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez
(Contributed Photo)

Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac
(Contributed Photo)

Bayan Academy Chairman Jay Bernardo
(Contributed Photo)

CitizenWatch Philippines Co-Lead Convener Kit Belmonte
(Contributed Photo)

Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander
(Contributed Photo)

United States Agency for International Development (USAID) Philippines Deputy Director for Economic Development and Governance Eric Florimon-Reed
(Contributed Photo)

Filipino pop rock band The Juans performs at the launch event of the Be WAIS at Magduda campaign.
(Contributed Photo)

In an effort to fortify consumer protection in the digital sphere, SM Supermalls, in collaboration with several government agencies, advocacy groups, and Meta, embarked on a pioneering initiative, aligning with the Be WAIS at Magduda campaign against fraud and scams.

The launch event, held at the SM Mall of Asia Music Hall on 11 May, marked the beginning of a concerted effort led by advocacy groups, Bayan Academy and CitizenWatch Philippines, to raise awareness about online fraud risks and equip consumers with the tools to identify and evade fraudulent activities prevalent in the digital landscape.

SM Supermalls affirmed the significance of the partnership in amplifying the campaign’s message. “SM's partnership with Meta, advocacy groups, and the government sector is one of our efforts to create a digital space as secure as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos from these online dangers,” said SM Supermalls Senior Vice President for Marketing Joaquin San Agustin.

The Philippines topped the list for online shopping scam rates in the 2023 Asia Scam Report, a survey conducted by the Global Anti-Scam Alliance in partnership with the Taiwan-based tech security company Gogolook.

The multi-sectoral collaboration is a testament to their unwavering commitment to fostering digital safety and safeguarding Filipino consumers from the pervasive threat of online scams.

The Be WAIS at Magduda campaign serves as a call for vigilance and skepticism, urging Filipinos to exercise caution and discernment in their online transactions. Through strategic alliances and concerted efforts, SM Supermalls is helping reshape the digital shopping landscape, fostering a secure and trustworthy online ecosystem for all.

To know more about SM Supermalls’ efforts and partnerships promoting consumer protection and welfare, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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