Sustainability is the reality of fashion today. Whether you like it or not, it’s here to forever stay until the next century. In an industry that’s quite fleeting, it makes one wonder what can be done as the wheel of change keeps spinning and styles continue to evolve.

In the Philippines, the iconic bag brand Zarah Juan once again champions a cause by collaborating with SM Green Finds to celebrate their shared commitment to Mother Earth, the environment and their beginnings as proud ecobag makers.

Zarah Juan says, “I am thrilled to collaborate on this tarp project with SM, as it aligns perfectly with my strong commitment to supporting the environment.” The project serves as an expression of gratitude toward SM for the invaluable opportunities provided over the past 12 years. She further adds, “My extensive experience as a supplier and manufacturer for SM has not only honed my craft but also enriched my understanding of sustainable practices.”

The idea is to reinvent used tarp and fashion them into chic, functional and practical totes. They come in summer’s bold brights, coolest stripes and matching pouches in modern prints. These fun and easy-breezy bags transcend seasonal trends. Top of mind really is creating design with good intention and a sense of responsibility.

The tarp project by Zarah Juan X SM Green Finds is an amazing sustainability initiative in local fashion for a cause. More than just a bag, Zarah Juan says, “The SM Greenfinds Tote is a collaboration of importance as it brings groups together to address the environmental impact of used tarpaulin while also benefiting many individuals.”