Chery Auto Philippines recently celebrated the exceptional achievements of its top-performing dealers at the highly anticipated GRIT Awards.

This annual gala, aptly named for its emphasis on guts, resilience, initiative, and tenacity, is a testament to the dedication and remarkable contributions of dealers in achieving exemplary sales and aftersales performance.

"2023 was a particularly challenging year, as we saw the competition get tougher with the influx of more Chinese brands in the market," said United Asia Automotive Group Inc., chairman Rommel Sytin.

"The GRIT Awards acknowledge our top-performing dealers and individuals; however, I would be remiss not to acknowledge the collective efforts of our dealer network as a whole. Today we recognize all of you and sincerely share our thanks."

For the third consecutive year, Chery Alabang received the prestigious Dealer of the Year Award for its remarkable performance in sales, aftersales, customer relations, and overall dealer operations in 2023. Chery Alabang also received the Dealer of the Year Award in 2021 and 2022.

The 2023 GRIT awardees for sales are Top Retail Sales NCR) Chery North Edsa; Luzon: Chery Marilao; Visayas-Mindanao: Chery Iloilo; Top Sales Executive in Retail Sales (NCR): Justin Dominic Merin, Chery Quezon Avenue; Luzon: Leslie Granale, Chery Cainta; Visayas — Mindanao: Anthony Tugado, Chery Iloilo;

Top Sales Executives NCR: Tiggo 2 Pro, Justin Dominic Merin (Chery Quezon Avenue); Tiggo 5x Pro, Dennis Argayoso (Chery North Edsa); Tiggo 7 Pro, Greggy Orencio (Chery Pasig); Tiggo 8 Pro, Jonathan Darag (Chery North Edsa);

Top Sales Executives (Luzon): Tiggo 2 Pro, Marion Alleen Majarais (Chery Bacoor); Tiggo 5x Pro, Leslie Granale (Chery Cainta); Tiggo 7 Pro, Marion Alleen Majarais (Chery Bacoor); Tiggo 8 Pro, Leslie Granale (Chery Cainta);

Top Sales Executives (Visayas-Mindanao): Tiggo 2 Pro, Anthony Tugado (Chery Iloilo); Tiggo 5x pro,  Anthony Tugado (Chery Iloilo); Tiggo 7 Pro, Anthony Tugado (Chery Iloilo); Tiggo 8 Pro, Anthony Tugado (Chery Iloilo);

Aftersales Awards: Service Team of the Year (NCR/Luzon) — Chery Alabang; Parts Team of the Year (NCR/Luzon) — Chery Quezon Avenue; Top Service Manager (NCR/Luzon) — Julien Agustine De Jesus, Chery Quezon Avenue; Top Service Technician of the Year (Overall) — Jerson Penuela, Chery Quezon Avenue; Service Team of the Year (Visayas-Mindanao) — Chery Iloilo; Parts Team of the Year (Visayas-Mindanao) — Chery Iloilo; Top Service Manager (Visayas-Mindanao) — Christine Joy Peñafiel (Chery Iloilo); Top Partsman of the Year (Overall) — Joe Marie Gonzales (Chery Quezon Avenue)

Marketing Award: Marketing Breakthrough Award (Overall): Chery Marilao.