Hyundai Motor Philippines just made a daring move in signing up four local entertainment icons Piolo Pascual, Sarah Geronimo, Kim Chiu and Paulo Avelino as its first brand ambassadors.

HMPH underwent a brand transformation in the Philippine market and re-introduced itself as a mobility solutions provider throughout the past year.

"We warmly welcome Piolo, Sarah, Kim and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists," said Cecil Capacete, HMPH managing director.

Piolo, regarded as "Asia's Drama Superstar," has cemented his status with more than three decades in showbiz.

According to him, "It's always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai's promise on 'Freedom of Mobility' that goes beyond vehicles intrigues and excites me. I can't wait to further discover it with my fellow Filipino car owners and enthusiasts."

Sarah, the "popstar royalty" known for her versatility and music performances, stated, "It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility. I'm eager to being one with Hyundai's efforts and contribute in its vision of a sustainable and progressive future for Filipinos."