Shopwise whips up the urban cycling scene as it launches the Shopwise Bike Fest on 18 May at Vermosa in Imus, Cavite.

Aimed at promoting not only a healthy and active lifestyle, the fun bike ride will cater to all age groups with race categories designed for both kids and adults.

"Our mission is to provide our customers with accessible opportunities to embrace a quality lifestyle. Cycling has consistently captivated the interest of people worldwide, offering a sustainable and cost-effective means to maintain good health," Shopwise general manager Kerwin Legarde said.

"Through Shopwise's bike fest, our aim is to create a safe and exhilarating environment for participants to revel in the joy of urban cycling. We envision cycling becoming a source of happiness and health for families, fostering enjoyable moments for all ages and skill levels," Legarde added.

For the adult category, three different distances are set, including the 45-kilometer long ride, the 30-KM short ride and the 60-KM individual and corporate Open. Children aged 6 to 15 will have their own 30-minute solo ride or opt for a 30-minute family ride with one adult. Even kids from two to five years old have their own tricycle ride with options to go for the 100-meter or the 500-m course.