Israel’s professional cycling team has called on fellow cyclists around the world to join its 14 January solidarity ride to support its call for the release of Israeli hostages in Gaza in marking the 100th day of their captivity, according to the Embassy of Israel in the Philippines.

Cyclists everywhere are being encouraged to go for a ride on 14 January with yellow ribbons tied to their bikes, and to upload photos of their rides to social media with the hashtag #RideToBringThemHomeNow, Israel-Premier Tech, together with The Hostage and Missing Families Forum and the Israeli Cycling Federation, said.

Chris Froome, the legendary four-time Tour de France winner and considered one of the greatest cyclists in history, has joined the campaign, calling on his millions of fans and the entire global cycling community to tie a yellow ribbon to their bikes and to dedicate their ride to calling for the release of the hostages.

“As a human being, as a father myself, I cannot stand idly by,” Froome said.

The Israel-Premier Tech member said that he was moved to action by the story of the Kalderon family, whose father Ofer and 12-year-old son Erez, both cyclists, were abducted on 7 October. The son, Erez, was released after 51 days in captivity, but his father is still being held by Hamas terrorists in Gaza.

“Their suffering and that of all the other hostages deeply affects me, and I call on all cyclists to come out for a solidarity ride that day just as I will myself — in the hope that this show of support will bring them closer to returning home,” he added.