Rise of gamified user experience trend cited
‘Gamifying health management technologies will help users interact more with these devices and create dynamic journeys.’
‘Gamifying health management technologies will help users interact more with these devices and create dynamic journeys.’
Brands can add game-like elements and autonomous technology to household chores in their product while prioritizing user engagement and satisfaction amid the rise of gamified UX trend.
Abdulrahman Hadi, UX trend strategist at WGSN Consumer Tech, said consumers are gravitating towards enhanced interactive and engaging lifestyles, driven by rapid technological advancements and captivating experiences.
"Autonomous robots that help with tedious and regular household chores are not enough. People need to be nudged, engaged and have fun with the experience," he said in a report.
Game-like experiences
Hadi said that as many people find satisfaction in completing household chores, they can engage more deeply and track their progress by turning mundane tasks into game-like experiences.
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"This approach has been successful in video games such as cleaning and household chore simulators, showing the potential for gamification in real life. By integrating a gamified experience into daily routines, we can balance automation and user involvement, creating a stress-free and immersive environment for users to engage with," he added.
The report also urged brands to harness the growing trend of health and fitness tracking technology to encourage people to take better care of their wellness.
Regular health and fitness tracking
This, as 30 percent of internet users are tracking their health and fitness regularly with wearable smart devices so providing a personalized and engaging experience is crucial, it said.
"Gamifying health management technologies will help users interact more with these devices and create dynamic journeys. This in turn will encourage users to become more involved in tracking their health status and understand their habits better," Hadi said.
He said brands can innovate by motivating users through digital avatars that reflect their fitness journey.
"Users can then compete with others, do cross-challenges and improve their strength in this virtual world," added.
