Daily Tribune‘The DTI-Shopee partnership is a step towards enhancing the visibility of Halal products online. This collaboration will further strengthen the agency’s commitment to promote economic growth and ensure that MSMEs offering Halal-certified products have the tools and resources to adapt to a dynamic market.’
Photograph Courtesy of Shoppee
The country's largest e-commerce platform, Shopee, and the Department of Trade and Industry recently collaborated to onboard Halal food sellers onto its online shopping platform, as part of its commitment to make e-commerce more inclusive and accessible to everyone.
Shopee, in a statement on Thursday, said the initiative also aims to support micro, small and medium enterprises or MSMEs and make Halal products accessible online for sellers and consumers.
It also helps Shopee's goals to empower niche businesses to grow their online presence and broaden their market.
Educating potential sellers
The collaboration focuses on educating potential sellers about Shopee's onboarding process, helping ensure a seamless experience for those entering the e-commerce platform.
Further, the onboarding sessions cover topics such as product listing guidelines, user interface navigation, and business insights, equipping sellers with the tools they need to thrive in the digital market.
"At Shopee, we are dedicated to fostering inclusivity for our sellers and consumers. Our collaboration with the DTI to onboard Halal food sellers aligns with our commitment to supporting MSMEs and providing diverse options for our users. This is another step towards empowering businesses of all kinds and sizes to thrive in the digital economy," said Vincent Lee, head of Shopee Philippines.
Islamic dietary laws
Halal food products comply with Islamic dietary laws that follow particular production processes.
Having convenient access to these food items is essential for people with religious obligations and those who have a preference for ethically sourced food.
"The partnership with Shopee is a step towards enhancing the visibility of Halal products online. This collaboration will further strengthen the DTI's commitment to promote economic growth and ensure that MSMEs offering Halal-certified products have the tools and resources to adapt to a dynamic market," said director Marievic Bonoan of the DTI.
Seller training in January 2024 will cover topics across Shopee fundamentals, commercial improvement, and operations improvement.
