It was in July when Hyundai unveiled the all-new, 2024 Santa Fe SUV.

Around the world, people were awestruck with the reveal and we can't blame them because the fifth generation SUV is really something new and bears no resemblance to any of its predecessors or to any of the recent models the South Korean auto giant has recently previewed or launched.

With a timeless, elegant and reductive design, the 2024 Santa Fe looks more like a P25-million Range Rover (British luxury SUV) rather than a vehicle with a P3 million or so price tag. Hyundai is expected to start selling its SUV in the first quarter of 2024.

The all-new Santa Fe's design is free of superfluous swoops and creases. It's clean with a boxy silhouette. What's interesting though, is that its designers started with the rear, particularly the tailgate, in coming up with the 2024 Santa Fe's new look.

Hyundai designers call it the "Open for More" concept, which transforms the tailgate into a versatile area and not just a space for storage. Instead, the tailgate — currently the largest in the Hyundai lineup — is designed to serve like a shade of a small patio. According to Hyundai, the wide tailgate seamlessly connects the inside with the outside, expanding consumers' everyday experiences with the SUV.