Balikbayans experience extraordinary homecoming at NAIA with Smart, MIAA

Balikbayans experience extraordinary homecoming at NAIA with Smart, MIAA
Christmas is the season of love and giving, and for overseas Filipinos, a time to come home to family. This year, PLDT wireless unit Smart Communications, Inc. (Smart) has brought back its annual Grand Salubong at the Ninoy Aquino International Airport to let them feel the extra warm Pinoy Christmas as soon as they arrive in the Philippines.

"This is one of the ways we celebrate our OFWs, our modern-day heroes, for their hard work. Being a former OFW myself, I understand the personal sacrifices we must make to provide for our families while away from home. The fact that OFW remittance inflows greatly contribute to the country's GDP and stimulate trade exports from the Philippines to the host country is incidental to this. We also want our balikbayans to enjoy delightful, uniquely Filipino Christmas treats right when they arrive at the airport to make them feel that indeed, there's no place like home.
Smart and NAIA Terminal 1 officers lead the Grand Salubong for OFWs who are coming home for Christmas.
Balikbayans come home with a heightened sense of nostalgia, often cherishing reconnecting with home. We would like them to feel at home as soon as they step off the plane, " said John Y. Palanca, FVP and Consumer Sales Head at PLDT and Smart.
With the partnership of the Manila International Airport Authority (MIAA), Smart had set up booths at the Arrivals area of Terminal 1 and welcomed OFWs with local treats such as bibingka and ready-to-drink coffee, and gift baskets that they took home as pasalubong to their families.
38-year-old Liz who has been working in Dammam for 15 years was all smiles when she received her gift from Smart. "I'm so happy and grateful for this surprise that greeted me on my return home," she said.
44-year-old Daniel who works in Riyadh as a service engineer, also received a surprise from the telco. "We truly appreciate whatever gift we receive, especially during Christmas. We're very thankful," he said.
