Tiktok, pharma firms onboard IPOPHL’s anti-IP infringement agreement

Raffy Ayeng·20 December 2023, 4:16 pm·1 min read

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Tiktok, pharma firms onboard IPOPHL’s anti-IP infringement agreement — Photo from PNA

China's top social networking site TikTok, and two pharmaceutical firms have confirmed their commitment to be included in the E-Commerce Memorandum of Understanding of the Intellectual Property Office of the Philippines, aiming to take down IP infringing posts.

Aside from TikTok, Quadgen Pharmaceutical and Greenstone Pharmaceutical HK, Inc. upheld their commitment as signatories of the E-Commerce MOU last month.

"To our incoming signatories, we hope that signing this MOU marks the beginning of a dynamic and enduring partnership. You become one with us, as well as the other signatories, in our commitment to enforce IP rights, especially in the digital space," IPOPHL Director General Rowel Barba said during the signing.

IPOPHL has been in coordination with the three companies with prospects of onboarding them into the growing membership.

Barba said IPOPHL sees the TikTok Shop, the latest e-commerce platform to join Lazada, Shopee, and Zalora, as "critical with influencer marketing booming in the Philippines."

TikTok Shop enables businesses of all sizes, especially Filipino MSMEs, to merge content and commerce to create immersive shopping experiences that will allow them to reach a broader market and make real connections with new audiences.

On the other hand, Greenstone Pharmaceutical HK, Inc. manufactures and markets world-class consumer healthcare products. Its pioneering brand, KATINKO, has been a key player in the market in Hong Kong and the Philippines.

Meanwhile, Quadgen Pharmaceutical has been serving quality products to clients for more than nine years and continually guarantees the most breakthrough items and medicines.

"Both companies can help us prevent their counterfeit products from penetrating local markets and supply chains," Barba added.

The E-Commerce MOU has been recognized as a successful model in ASEAN for promoting collaboration in combating IP infringement.

At present, the MOU has 34 signatories: four e-commerce platforms, 24 brand owners, and six chambers of commerce and industry associations. A copy of the MOU, as well as the list of signatories, is accessible here.