Execs with disabilities get help

Photograph courtesy of PLDT Cecille Rose Primero, a person with cerebral palsy and owner of Angeline’s Nham Nham Sauce, is a graduate of ATRIEV’s DBBT 2022 run.

Photograph courtesy of PLDT Cecille Rose Primero, a person with cerebral palsy and owner of Angeline’s Nham Nham Sauce, is a graduate of ATRIEV’s DBBT 2022 run.

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PLDT and its wireless unit Smart Communications Inc. have teamed up with ATRIEV to enable Filipino entrepreneurs with disabilities through technology.
ATRIEV or Adaptive Technology for Rehabilitation, Integration, and Empowerment of the Visually Impaired is a non-profit organization which specializes in information and communications technology or ICT-based programs and services that enable persons with disabilities, those affected by chronic illnesses, as well as stakeholders working for and with persons with disabilities.
"We at PLDT and Smart firmly believe in reducing inequalities so that every Filipino can make the most of the digital world. Our partnership with ATRIEV allows us to do this, by empowering entrepreneurs with disabilities through access to technology and innovation," Joy Lapuz, Luzon relations head for stakeholder management team at PLDT and Smart, said.
Though ATRIEV's assistive Digital Business Basic Training Program or DBBT, graduates are provided with opportunities to learn about doing business online — from conceptualization, planning, costing, fund sourcing, to content creation, marketing, and branding. They are also equipped with the right digital tools to help them succeed.