Lazada introduces PiliPino by Lazada, a holistic program that aims to drive inclusive growth by boosting and celebrating the best Philippine e-commerce — people, places, and products. The program will champion micro, small and medium enterprises and aspiring entrepreneurs through mentorship and sustained support, from onboarding to launching and growing their businesses on the platform.

"Many of our products and sellers on Lazada are proudly local. We feel honored to be able to help them maximize their online businesses, as well as guide their consumer reach through the tools, technology and support that we provide.

PiliPino by Lazada is our umbrella campaign for 'choosing Filipino' as our social responsibility. This is inspired by the intention of mentoring and empowering Filipino entrepreneurs, elevating homegrown businesses, and promoting sustainability," says Pauline Castro, head of Traffic Strategy and Product Operations.

Proving its dedication to championing Filipino artistry and entrepreneurship, Lazada marked the beginning of PiliPino by Lazada through "She Talks Conversations," in partnership with the women empowerment community and advocacy agency, She Talks Asia. Led by She Talks Asia Co-Founders Lynn Pinugu and Bianca Gonzalez-Intal, the event was held to create a space for women to share their own stories and exchange insights that will help Lazada build on its new program.

"She Talks Asia is honored to partner with Lazada for the PiliPino campaign. As a community and organization committed to empowering women and amplifying underrepresented voices, we are proud to join Lazada in their impactful efforts to support local businesses, particularly those championed by remarkable women, helping them expand their reach and propel toward sustained growth and success," says She Talks Asia CEO and co-founder Lynn Pinugu.