Well-crafted plan essentialfor effective communication — PRSP exec
The value of integrity cannot be overstressed: ‘As communicators, our words reflect our character and the brands that we represent. Integrity distinguishes us from the rumormonger and brings dignity to the profession of communications and public relations’
photograph courtesy of meralco MERALCO vice president and Corporate Communications head Joe R. Zaldarriaga stressed that integrity is the most important value he has developed as a communicator. Zaldarriaga is also currently chairman of the International Association of Business Communicators Philippines and a trustee of the Public Relations Society of the Philippines.
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