Ford Philippines has recently launched two new digital service initiatives, Online Service Booking and Service Price Calculator, aimed at streamlining the vehicle maintenance process for its customers.

These digital tools are made accessible via the Ford Philippines website and are integrated into the Ford Family Guarantee suite of offerings. This move is in sync with Ford's endeavor to nurture long-term trust and rapport with its customers by treating them like family.

The Online Service Booking tool is a digital platform that allows customers to schedule service appointments at their preferred Ford dealership with ease.

This tool not only simplifies the booking process but also offers instant confirmation of the appointments made. Customers have the liberty to modify their bookings as needed.

The simplicity of the process, coupled with the ability to choose a preferred service advisor, and check real-time appointment availability, makes this tool a convenient choice for Ford vehicle owners.

Additionally, it possesses the functionality to pre-select the nearest dealer based on the customer's location, making it a user-centric tool. Once the booking process is completed, both the dealer and customer receive notifications via email or the customer's mobile number.

An added feature is the Service Price Calculator embedded within the Online Service Booking system, which provides a price estimate at the end of the booking process.

This feature enables customers to have an upfront idea of the cost involved in servicing their vehicle, which is a step towards transparent service offerings by Ford Philippines.

Furthermore, the Online Service Booking system extends the option of In-Dealer Service and Express Service.

The former refers to the regular service and maintenance carried out at Ford dealerships, while the latter caters to Ford customers with a tight schedule, offering vehicle servicing in 90 minutes or less.

The other noteworthy digital tool is the Service Price Calculator which is aimed at providing customers with a preliminary idea of the Periodic Maintenance Schedule service pricing.

This is based on the vehicle model and the selected Ford dealer, all before the actual service appointment. The Service Price Calculator gives a base price reference, enabling customers to have an insight into the estimated service pricing for selected Ford vehicles.