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‘It was a feel-good ‘panalo’ story that touched the hearts of Puregold customers and made a substantial difference in the kids’ lives.’
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Daily Tribune‘It was a feel-good ‘panalo’ story that touched the hearts of Puregold customers and made a substantial difference in the kids’ lives.’
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Buy your groceries at Puregold and win exciting promos while raising funds for chosen communities.
This concept pushed Puregold's Panalo Cup for Back to School promo, enticing customers to buy limited edition cups, the designs of which featured Puregold endorsers Tito Sotto, Vic Sotto, and Joey de Leon.
Held from 9 to 10 September and 16 to 17 of the same month, the Puregold Panalo Cup campaign mustered considerable consumer support. It generated funds, some of which were donated to the Hospicio de San Jose. The decades-old Hospicio is a haven for orphans, abandoned and neglected children, and the elderly who, as wards of the welfare institution, are provided with a nurturing and protective environment, health care, and rehabilitative treatment.
Puregold Panalo Cup's cash donation went towards the purchase of basic needs and learning essentials for the children housed at the Hospicio. It was a feel-good "panalo" story that touched the hearts of Puregold customers and made a substantial difference in the kids' lives.
Vincent Co, President of Puregold Price Club Inc., spoke on the significance of this initiative. "Puregold, through the years, has consistently given its shoppers the most value for their money. To mark this year's anniversary, however, we went over and beyond by sharing our generosity with the community," he said.
Apart from the Panalo Cup initiative, other community-driven promos are being held as part of Puregold's anniversary celebration. In collaboration with Visar Society, Puregold has crafted a series of anniversary-themed, custom art tote bags, the sale of which will help raise money for the La Mesa watershed.
Puregold brand ambassador and SB19 member Justin de Dios designed the tote bags. The artwork, given the theme "People of Puregold," depicts the multitudes that comprise the Puregold community — from average shoppers to office employees to neighborhood resellers.
