Shopee helps MSMEs reach foreign markets
Shopee’s free program will be available first to Shopee’s markets in Singapore and Malaysia
Daily TribuneShopee’s free program will be available first to Shopee’s markets in Singapore and Malaysia
Bringing more customers to Filipino micro, small and medium enterprises, or MSMEs, is a goal of Shopee Philippines in launching the #TatakPinoy International project,
The project is a groundbreaking initiative in empowering sellers to expand their business and connect with Malaysian and Singaporean buyers, strengthening the global presence of Filipino brands.
In a statement, Shopee Philippines head Vincent Lee said the project will also empower Filipino entrepreneurs and artisans to showcase their talents and products to an international audience, promoting Philippine culture, craftsmanship, and ingenuity globally.
Shopee's free program will be available first to Shopee's markets in Singapore and Malaysia, according to Lee.
He said #TatakPinoy International represents a significant stride towards Shopee's mission of empowering Filipino businesses in the digital era by giving them opportunities to grow, develop, and reach a wider audience.
This can be seen in Shopee's efforts through their various services and features, such as Shopee Live, Shopee Affiliates and Shopee University, which offer sellers an avenue to learn how to start their e-commerce business, upscale their brand, and form tight-knit communities with KOLs and buyers simultaneously.
"Shopee's core mission has consistently been to support the growth and success of Filipino entrepreneurs. This underlines our unwavering dedication to fostering local economic growth and forging sustainable opportunities for our community of local MSMEs. We will remain committed to harnessing the transformative potential of technology to facilitate long-term growth for our Filipino sellers," Lee explained.
Leveling up experience
The project will soon be open to all Shopee sellers, promising a shopping experience with seamless cross-border logistics support.
Lee said #TatakPinoy International is like its present system, yet with a broader reach, as it will help Filipino sellers connect with overseas buyers, which Shopee and its third-party logistics partners will process to fulfill the order successfully.
Further, he said Shopee sellers and brands can maintain their local selling experience but can now reach a wider buyer pool and higher order volume to expand their consumer base to Shopee users in other markets.
"Shopee's new prgram is a significant development for the Philippine e-commerce market and aligns with the Philippines' broader economic goals. It is expected to benefit local sellers and enhance cultural exchange and collaboration across Southeast Asia," according to Lee.
