Daily TribuneThe award was conferred to LandBank for its strong brand of service, decades of empowering the underserved, and for advancing financial inclusion in the country through the accessibility of its integrated physical and digital banking services
The recognition is a testament to LandBank’s unwavering pursuit of Filipinos’ financial inclusion, according to LandBank president and CEO Lynette Ortiz.(Photograph courtesy of LandBank )
The Land Bank of the Philippines, or LandBank, was recognized by Kantar Philippines as one of 2023's Best Philippine Brands under the "Banking" category for providing convenient, accessible and innovative banking services to unbanked and underserved Filipinos nationwide.
Kantar conferred the award to LandBank for its strong brand of service, decades of empowering the underserved, and for advancing financial inclusion in the country through the accessibility of its integrated physical and digital banking services.
The market research firm also highlighted the Bank's efficient delivery of cash grants to beneficiaries of the National Government's social amelioration programs, particularly the digital disbursement of financial assistance under the Conditional Cash Transfer Program.
"This recognition is a testament to LandBank's unwavering pursuit to reach and serve more Filipinos nationwide. We are continuously working towards the strategic expansion of our physical touchpoints and the enhancement of our digital channels to deliver exceptional and accessible banking service," said president and CEO Lynette V. Ortiz.
In support of the National Government's financial inclusion drive, LandBank has also onboarded 8.35 million Philippine Identification System, or PhilSys, registrants for their own transaction accounts, under the Bank's co-location strategy with the Philippine Statistics Authority.
The partnership aims to bank previously unbanked PhilSys registrants and grant them formal access to basic banking and other financial services.
LandBank likewise has 1,111 agent banking partners, or ABPs, nationwide offering services such as cash out, cash in, fund transfer, bills payment, and opening and issuance of LandBank Agent Banking Cards in unbanked and underserved communities.
The bank also offers individuals who have no capacity for operationalizing a regular deposit savings account to open a LandBank "Perang Inimpok Savings Option" or PISO account with only P1 as minimum initial deposit and up to a maximum of P50,000 account balance.
As of end-August 2023, LandBank has opened 52,406 PISO accounts for unbanked and underserved Filipinos including students, public utility vehicle drivers, vendors, farmers and fishers.
Kantar BrandZ report
LandBank was recognized for its strong brand image in the Kantar BrandZ Philippine Report, which was based on a comprehensive survey conducted in 2022 covering 44 local brands across four categories — banks, communication providers, general retailers and beverages.
Kantar is a global marketing and data analytics company that specializes in analyzing, understanding, and interpreting consumer behavior and trends.
The 2023 Philippines Brand Awards is the first edition held by Kantar Philippines in the country to honor the top brands that bring value to the lives of Filipino consumers.
