Online food and grocery platform foodpanda added its trademark shade of pink to Davao's colorful Kadayawan festival.

The Kadayawan Festival is a celebration of gratitude for nature's offerings, the richness of culture, the abundance of harvest, and the peace of life, showcasing the 11 tribes of Davao. This year marks the 38th of the annual celebration and has the theme of "Colors of Abundance, Vibrance of Diversity, Festival of Festivals."

During the Kadayawan Festival, foodpanda offered extraordinary experiences for its loyal app users as well as potential subscribers. They unveiled delightful surprises and engaging activities designed to enhance the festive atmosphere through their Kada-kada Like A Panda initiative.

Patricia Jacinto, foodpanda Philippines Growth and Marketing director expressed her enthusiasm to the company's involvement in the week-long celebration.

"foodpanda was thrilled to have immersed ourselves in the vibrant Kadayawan festivities. By actively participating in various Kadayawan events, we hope we were able to bring added joy and a slew of prizes to both the Dabawenyos and loyal app users," said Jacinto.

foodpanda also played a significant role in some of the festival's competitions. They served as a special judge in events such as Indak Indak, Hiyas ng Kadayawan, and Hudyaka sa Kadayawan.

With this involvement, foodpanda awarded special prizes to individual or group contenders who showcased outstanding performances, further deepening its connection with the community and the festival's traditions.

Starting strong with the Kadayawan festivities, foodpanda partnered with local favorite Mamastill Atbp. for the "Paying It Forward Free Pastil" project held in the bustling Roxas Night Market.

Pastil, a famous local delicacy, was given away to everyone who gives life to the night market, from the hardworking vendors, vigilant police officers, special task force members, and the tireless street sweepers.