After turning the SM Mall of Asia Ball into a giant basketball with a hoop to the delight of basketball fans, mobile services provider and FIBA global partner Smart Communications Inc. (Smart), has scored a "Best Outdoor Ad" recognition from Bestads, the world's best global ad industry website.

Bestads picks the best advertisements in every medium weekly from submissions worldwide, as judged by a top creative director or team.

Smart unveiled the MOA Ball last 15 August to drum up the excitement for the world's biggest basketball tournament, signifying the country's participation as one of the hosts of this historic event and a nation with an unmatched passion for basketball.

Captivating outdoor execution

Smart's MOA Ball was handpicked for "Best Outdoor Ad" by guest judge Todd Mackie, partner and chief creative officer at Broken Heart Love Affair – Toronto.

"What an amazing transformation of a famous landmark into a super captivating outdoor execution. Adding the basket around the ball takes this to the next level. Super cool," said Mackie.

Measuring 1.5 meters in diameter inside a ring with 111 meters in circumference, the MOA Ball was a collaboration of Smart with creative agency Gigil, media agency Metropolis, and production partner UpRising.

A total of 248 workers, including site workers, engineers, safety officers, and designers, put up the massive installation in time for the tournament tip-off.

A tribute Filipinos can be proud of

"We share this Bestads recognition with all our teams and partner agencies that made the MOA Ball a basketball tribute that all Filipinos can be proud of. As FIBA global partner, we pulled out all the stops in making the world's biggest basketball tournament a memorable and meaningful experience for everyone," said Lloyd Manaloto, FVP and Head of Smart Prepaid Marketing.

The Philippines' fastest and best mobile network