Lenovo elevates content creation — Heussaff

Into it Palawan’s Jungle School gets featured by artistic director Erwan Heussaff in Lenovo’s ‘Let’s Get Into It’ content-creation push for stories that impact on viewers. | PHOTOGRAPH COURTESY OF LENOVO
Into it Palawan’s Jungle School gets featured by artistic director Erwan Heussaff in Lenovo’s ‘Let’s Get Into It’ content-creation push for stories that impact on viewers. | PHOTOGRAPH COURTESY OF LENOVO

Lenovo Philippines has partnered with creative director Erwan Heussaff and travel video channel FEATR to bring to life stories from around the Philippines with the help of the latest Lenovo Yoga and Legion devices.

The "Let's Get Into It" series offers a look into the food, traditions, and stories of local communities in the Philippines, starting in the lush forests of Palawan.

"We live in a world brimming with inspiration and possibility," Heussaff said. "Content creation gives us the power to showcase our creativity and tell stories that can greatly impact audiences around the world. Lenovo has been a long-time partner through many creative journeys."

"As creators, we need the right set of tools that will help us share our stories and experiences, anytime and anywhere," he continued. "With my Yoga Pro 9i, no matter where I am, I am able to bring the power to create, edit videos and photos which I would normally do at home on my desktop."

The latest generation of the Lenovo Yoga Pro 9i is Intel-powered and supercharged with the Lenovo X Power, giving creators a machine that can provide maximum power and handle the challenges of both work and play.

Heussaff said that on top of power and portability, he was drawn to the overall design of the unit which, in keeping with environmental sustainability, uses 50 percent of recycled materials in both the bottom cover and keyboard.

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