Daily TribuneThe contribution of the dive industry to Philippine tourism was evident in 2022, with the country gaining an estimated P37 billion in tourist receipts from international dive visitors, which constituted over 17.5 percent of the country’s entire tourism receipts last year.
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Tourism Secretary Christina Garcia Frasco addressing her speech during the first-ever Dive Dialogue in Cebu on Thursday. | photograph courtesy of DoT
The dive industry in the country has been a catalyst in luring more tourists and Tourism Secretary Maria Christina Frasco said the Marcos Jr. administration remains upbeat in making it sustainable in the years to come.
During the inaugural Philippine Tourism Dive Dialogue last Thursday, 14 September 2023, Frasco said the contribution of the dive industry to Philippine tourism was evident in 2022, with the country gaining an estimated P37 billion in tourist receipts from international dive visitors, which constituted over 17.5 percent of the country's entire tourism receipts last year.
The two-day convergence of relevant national and local government agencies as well as the Department's partners from the private sector was held with an eye to sustaining the success of the country's dive tourism industry and in fulfillment of the directive of President Ferdinand Marcos, Jr. for the Philippines to attain a tourism industry that is "inclusive, where the benefits of tourism are felt far and wide across the countryside."
Very first DoT Dive Committee
Said Frasco, "The effort, therefore, requires the ability to listen, to understand the prevailing challenges that are present and require solutions that can only be reached with collaboration, convergence, and unity. That is why early on, in the Marcos administration, we, in the Department of Tourism, mandated the formation of the very first DoT Dive Committee."
The event featured significant panel discussions that centered on Marine Environmental Protection and Conservation; Dive Niche Products: Free Diving, Scuba Diving, Black Water Diving, and Underwater Photography; Philippine Dive: Domestic/International Marketing Campaign; Safety, Standards, and Accreditation of Tourism-related Enterprises for Scuba Diving; and Investment Opportunities in the Dive Industry.
The dialogue comes on the heels of The Philippines' fifth straight win as Asia's Leading Dive Destination at the prestigious World Travel Awards 2023.
Herself a certified diver, the DoT chief sits as the chair of the Department's Dive Committee which brings together the DoT and its attached agencies, the Tourism Infrastructure and Enterprise Zone Authority, the Tourism Promotions Board, and the Philippine Commission on Sports Scuba Diving to support the needs of the dive industry and expand its current portfolio.
According to the tourism chief, the hosting of the first-ever Dive Dialogue in Cebu is also fitting given Central Visayas' status as one of the country's premier dive tourist destinations, home as it is to multitude world-class dive spots other than the region being currently, among the most-visited destinations by overnight regional travelers.
Not only Central Visayas
While Central Visayas was the site of the inaugural Philippine Tourism Dive Dialogue, Secretary Frasco said that the event also puts a spotlight on many other key and emerging dive sites across the country.
"The focus of the Department of Tourism is to target various markets, whether that be families, solo travelers, luxe travelers, groups, and the like. And we have very specific programs that are targeted to various niche markets specifically for diving. We have dive enthusiasts from all over the world and many jurisdictions including North Asia, as well as Europe, to whom diving has been a very strong product for the Philippines," she said.
"We fully intend to capitalize on that and open up to new markets, especially in Europe in the Middle East by making sure that we can collaborate with the Department of Transportation to mount more flights coming into the country from those places," she added.
