Beauty enthusiasts were drawn to a "new light" on the night of 7 September as Rustan's The Beauty Source, the Philippines' foremost destination for opulent beauty, proudly introduced its annual Beauty Addict event.

"See Beauty in a new light" came the invitation, and the retail hub renowned for curating the world's most prestigious beauty brands in makeup, skincare, fragrance and personal care products, welcomed guests to its revamped Beauty Hall.

The transformed space boasts of world-class interiors and cutting-edge retail architecture, providing the perfect backdrop for the most coveted and luxurious beauty brands.

The occasion raised the bar for luxury retail and reaffirmed Rustan's dedication to only choose the best products for its affluent customers.

Excitement meets elegance
The big day welcomed luxury beauty brands, such as CHANEL, Clarins, La Prairie, Anastasia Beverly Hills, Tom Ford, MAC, La Mer, Clé de Peau Beauté, Shiseido, Hermes, Diptyque, Maison Francis Kurkdjian, L'Occitane, Grown Alchemist, Malin+Goetz, L:a Bruket and many more.

The ribbon-cutting ceremony was graced by Rustan's chief executive officer Zenaida Tantoco, president Donnie Tantoco and executive vice president Anton Huang, accompanied by the radiant Miss Universe 2018 Catriona Gray.

The evening was further elevated with captivating performances by the Halili Dance Group and the Manila String Machine Orchestra, with Bea Tantoco.

As the night unfolded, guests reveled in a special afterparty with live music from Renee Dominique and renowned local DJs. The open dancefloor beckoned, while the champagne bar, sponsored by the Philippine Wine Merchants, and delectable hors d'oeuvres by Margarite Forés ensured a night to remember.

Exclusive beauty gifts and selfie contest
For the early birds, a prized two-sided Beauty LED Compact Mirror was given away to the first 100 visitors at Rustan's Beauty Hall. With LED lights that mimic sunlight, this attractive mirror has both conventional and magnifying mirrors.

Sharing event selfies on social media accounts qualified the selfie-savvy participants for the competition, which gave the chance to win the prized "Best Selfie Award," which came with a hefty P10,000 Rustan's The Beauty Source shopping spree.

Glamour all the way to November
From 8 to 17 September, Rustan's offered a one-week promotion with exclusive discounts and rewards to keep its customers happy.

With the Beauty Addict Holiday Gift with Purchase promotion, which is active until 30 November, Rustan's continued the celebration throughout the holiday season. A Kate Spade New York Make It Pop Floral Jewelry Box was given out to Beauty Addict members with a minimum purchase.

Rustan's introduced the Beauty Addict Holiday Raffle, with the big prize being a three-night vacation for two in the romantic city of love — Paris, France — to heighten the anticipation. The winner will also receive KrisFlyer miles from Singapore Airlines to use on a Business Class Saver Award ticket to Paris, France.

Every P2,500 spent at Rustan's Beauty Source rewarded Beauty Addict members one entry into an electronic drawing. Every Metrobank card transaction give cardholders two entries. Promo ends 30 November.