Post-pandemic mart drives Lazada growth

Pioneering e-commerce platform Lazada has committed to sustaining serious investments in the Philippine market as the appetite for online shopping remains strong, especially in the post-pandemic landscape.

Lazada chief executive officer Carlos Barrera conveyed at a recent media event that the e-commerce giant has been heavily investing in its local operations.

"We are proud to have such a strong seller community, and we are confident we can achieve even more success together. We have been focusing our investments in key areas that will allow our partners to grow faster and gain more market share, and we want everyone to win," Barrera said.

"We are happy to reaffirm our partnership not only during this Mega Campaign season but the rest of the year," he added.

Winning strategies

Aside from ramping up investments, he said Lazada has also boosted its sellers' growth by providing winning strategies that enable them to stay ahead of new waves of competitors in the online shopping industry.

By fostering a highly engaged and resilient seller community, Lazada continues to initiate networking events and training and invest in innovative all-around marketing tools that would give sellers an advantage in the digital marketplace.

Lazada has been rolling out more promotions, such as the Cashback program, which has been effective in keeping customers loyal, as they earn back a percentage of the money they spend while shopping on Lazada.

Banner campaign

With #MasMabilisSaLazada, its banner campaign for its unbeatable fast and free shipping services, Lazada has further cemented its position in providing a superior online shopping experience for both sellers and consumers.

As an opening salvo for the Ber months festivities, Lazada users can enjoy the best of what Lazada sellers have to offer during the 9.9 Mega Brands Sale, with up to 90 percent off branded LazFlash deals, fast and free shipping, and up to P1,000 cashback.