Jetour Auto Philippines is taking formidable steps to bolster the quality of its aftersales service.

The initiative is aimed at forging a stronger bond with its customer base by emphasizing technical expertise and customer relationship management.

This was evident at the first JAPI Aftersales Skills Competition for the Metro Manila and Luzon Chapter held over two days, from 24 to 25 August.

The event saw Service Advisors and Technicians from various Jetour dealerships, including locations in Alabang, EDSA Centris, Fairview, Pasay and Isabela.

They locked horns in a congenial contest. The objective? To amplify the proficiency and expertise of the aftersales teams that interface directly with the customers.

The culmination of the two-day competition witnessed the accolade of "Champion" in the Service Advisor Category being awarded to Trexie Anne Carlos from Jetour Auto Isabela, with Napoleon Aldana from Jetour Auto Alabang and Albert Cruz from Jetour Auto Edsa Centris following as the first and second runners-up, respectively.

In the Service Technician Category, Joven Vega of Jetour Auto Alabang claimed the top spot. He was closely trailed by Immanuel Dalumpines from Jetour Auto Centris and Julius Cesar Torralba from Jetour Auto Fairview, as the first and second placers, in that order.

The competition was divided into three legs: Metro Manila and Luzon, which has been already concluded, followed by Visayas, and wrapping up in Mindanao.

Winners earned the prestigious opportunity to wear the Philippine sash at future Jetour Global Service Skills Competitions.

The essence of this initiative is to keep the aftersales teams of Jetour abreast with the current best practices in the industry.

JAPI Aftersales director, Eryx Guiang, articulated this vision stating: "Keeping Jetour's front liners updated with the latest aftersales skills and best practices will ensure we provide our customers an ownership experience second to none."