A perfect match
The Jack Daniel’s and Coca-Cola alcoholic ready-to-drink should be enjoyed responsibly and only by consumers of legal drinking age
photograph courtesy of jack daniels The Jack Daniel’s and Coca-Cola ready-to-drink cocktail is available in a 320-ml can with an alcohol level of seven percent and a suggested retail price of P95.
It's finally here — the most-awaited Jack Daniel's and Coca-Cola alcoholic ready-to-drink is now available in the Philippines.
Yes, whiskey and cola lovers are in for a treat for this pre-mixed canned cocktail that comes in 320-ml slim cans with an alcohol level of seven percent. With suggested retail price of P95, this premium drink offers the smooth and easy-drinking character of Jack Daniel's Tennessee whiskey with the sweet and refreshing taste of Coca-Cola.
"For over a century, people all over the world have been mixing Coca-Cola and Jack Daniel's when drinking at bars and in the comfort of their homes," says Cesar Gangoso, the frontline marketing director of Coca-Cola ASEAN and South Pacific East Region.
Right, this classic cocktail has become one of the world's most famous "bar calls" — drinks ordered by brand names and not just any other whiskey and soda mix. That's why, says Gangoso, the Coca-Cola company finally partnered with Brown-Forman, makers of Jack Daniel's, to formally combine the two brands into one blended drink.
The first canned Jack & Coke cocktail was first distributed in Mexico and the United States of America. The Philippines is the first in the Southeast Asian region.
"Our decisions are heavily influenced by our consumers and what they desire," he continues. People already drink
Coca-Cola brands in moments of celebration. They mix our products with popular spirit brands like Jack Daniel's."
Gangoso adds that based on its recent consumer research, about 62 percent of Filipinos of legal drinking age enjoy the taste combination of Coca-Cola and Jack Daniel's.
"So why not provide the people with a ready-to-drink version of this popular mix that they already love?," he adds.
"Our brands have rich stories that set them apart — Jack Daniel's and
Coca-Cola are such popular combinations that many people enjoy. Personally, some of my most memorable life moments involve my father and me conversing over a glass of Jack Daniel's and Coca-Cola. We are apparently not alone, as many other Filipinos do the same. Our brands have rich and authentic stories that make them personal for our consumers, setting them apart from the competition.