Tech-enabled logistics company Ninja Van Philippines looks to strengthen data-driven operations in the coming year in its commitment to provide hassle-free deliveries for Filipino shoppers and shippers.

Data and technology are already critical thrusts of the Ninja Van Group, which released the E-Commerce Southeast Asia Barometer Report earlier this year in partnership with European parcel delivery network DPD. The study surveyed 9,000 respondents across Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines and highlighted the importance of reliable delivery services for online shoppers.

When asked about their online shopping habits, 92 percent of Filipino shoppers said it is essential to know who the shipping company is. They voted for "real-time tracking" and "delivery where I am located" as their top delivery preferences for a hassle-free delivery experience. Filipinos already have the second-largest average basket size — USD33 per purchase — among the six markets surveyed.

Largest automated sorting hub in the region

To cater to the dynamic needs of shoppers and shippers, Ninja Van Philippines has continuously enhanced its operations to improve its services. Ninja Van showcased to the media for the first time its automated sorting hub in Cabuyao — a 21,000-square-meter facility that is the group's most extensive in the entire region.

The computerized conveyor belts in the hub can process up to 300,000 parcels per day. Ninja Van complemented this by launching another sorting hub in Novaliches, Quezon City, to serve growing demand in North Metro Manila and Central and Northern Luzon.

Supreme Court, TikTok Shop partnership

With operational innovations and improved customer service, Ninja Van Philippines became the first private courier service provider accredited by the Supreme Court. The country's highest judicial body highlighted the company's thrust for innovation as a crucial complement to the Court's drive to innovate government procedures.

"The trust and partnership of the Supreme Court validate our shared commitment to nation-building, and we're proud to be part of the many ways the government is innovating service delivery to Filipinos," noted chief operating officer Vin Perez.

As a testament to its quality account and customer management, Ninja Van Philippines is already a trusted partner of some of the region's largest e-commerce platforms and brands, such as Lazada, TikTok Shop, Shein, Amazon, BDO, Robinsons and Inditex (Zara), among others.

"Customer feedback is important to us, and we have used them to provide faster deliveries, better parcel handling, and improved pickup experiences," shared Chief Commercial Officer Sabina Lopez-Vergara. Vergara added that this ethos of listening to feedback informed and drove the 360-campaign Better Than Before, which focused on actual shipper testimonials and their experiences with Ninja Van.