It's that time of year again. The holiday season is in full swing, and everyone is rushing to get their Christmas shopping done.

If you're one of those last-minute shoppers, Globe and SM Advantage Card has some great news: You can now help put food on the table of underprivileged families while buying gifts for your loved ones.

The loyalty card of retail giant SM is the latest supporter of the Hapag Movement, Globe's program against involuntary hunger. So every purchase of a new SMAC means P50 will be donated to the Hapag Movement and other SM Foundation programs.

But that's not all. SMAC members who shop at select stores, including the SM Store, SM Beauty, SM Appliance, Kultura, Surplus, Our Home, Baby Company, Crate and Barrel, Levi's, The Body Shop, Forever21, Ecco, and Miniso will earn up to 1,000 extra SMAC points.

And the best part? Half of those extra points will be donated to the Hapag Movement from 15 December 2022, until 15 January 2023.

This pioneering partnership between Globe and SMAC is an excellent opportunity for shoppers to share their blessings with the most vulnerable Filipinos, which is what Christmas is all about.

"Millions of Filipinos are suffering from involuntary hunger. By getting a SMAC or shopping at participating stores, you can help provide meals and assistance to those struggling. It's a simple way to give back and bring joy to those facing difficult times and positively impact these communities," said Globe group chief sustainability and corporate communications Officer Yoly Crisanto.

"As we do our last-minute shopping for our friends and loved ones for Christmas, may we also keep in mind our kababayans who have no means to do the same. Let us help give them decent meals this holiday through the Hapag Movement," said Jay Beltran, SMAC SAVP Head of Sales and Marketing.

According to the Social Weather Stations, an estimated 15 million Filipinos regularly experience involuntary hunger. This makes it more critical than ever to support programs like the Hapag Movement, which works to alleviate hunger and provide assistance to those in need.

The Hapag Movement uses technology and collaboration to help 100,000 families experiencing involuntary hunger through supplemental feeding and livelihood support.

If you're still doing your Christmas shopping, why not make a difference while you shop? By getting a SMAC and supporting the Hapag Movement, you'll be able to contribute to a great cause while crossing items off your holiday shopping list. It's still okay to start shopping while doing good!