Filipinos are demanding faster, more efficient, on-demand service when they seek medical attention and avail themselves of benefits from their insurance plans as they become more concerned about their health and protection.

Acknowledging these heightened customer concerns, Etiqa Philippines recently relaunched an upgraded 3.0 version of the Smile PH app, where plan holders can access information and services for health and Life insurance products wherever and whenever needed.

Smile PH 3.0 is a unified omnichannel app from the country's leading InsureTech company. It integrates standard basic features such as inquiries, profile personalization, and contact details updated with precise transactional processes to give Etiqa clients a seamless user experience. Specifically, Individual Life Insurance clients can now manage their insurance plans, view transaction history, request for e-policy, and check fund values through the app.

Meanwhile, for Group Health Insurance clients, the app helps facilitate patient access to its extensive medical network of 30,000 doctors and 1,600 accredited hospitals and clinics nationwide. It also makes the process of filing medical reimbursement claims 50 percent faster. In addition, they can conveniently view their and their dependents' coverage plus request letters of guarantee."Giving customers the power to view and avail their insurance benefits is essential," said Ariel Meneses, Senior Vice President and Head of Operations and Service Excellence. "Through the unified Smile PH 3.0 app, which can be easily downloaded from Google Play Store and App Store, they can avail of our services swiftly and promptly."

The move towards an omnichannel customer service model aims to make Etiqa more responsive — allowing its clients to connect directly with the organization through an integrated platform, hotline, email, chatbot, messaging apps and social media channels.